The disparity that exists
Lower-income African American women in Memphis, Tennessee, experience higher mortality rates from breast cancer than non-African American women in Memphis and the rest of the country, on average.* This statistic was part of a featured article in the New York Times Health section. This very article sparked the genesis for the entire SisterPact campaign.
Bridging the gap
This campaign was influenced by 2 key objectives. First, to raise awareness of the importance of getting regular mammograms. And second, to drive action among the target audience to get screened regularly through easy, and often free, access to mammograms at sisterpact.com.
Silver Best Multicultural Print Campaign
TC Ad Awards / Apr 2017
Best Multicultural Campaign
MM&M Awards / Oct 2016
Creative Art Lead