Gaffy is the answer to the impersonal gift card. With the prevalence of selfies, vine videos and mobile everything, Gaffy is an app that allows you to channel your creativity and customize mobile gift cards with a personalized content. All from the touch of a mobile device, users can attach photos, memes, videos and even gifs to a digital gift card and send to loved ones.
Gaffy. Send Some Happy
Gaffy brings a personal touch to impersonal gift cards.
Owner – retail chains that would buy the app for their gift card services (Target, Starbucks, etc)
User – gift card givers, likely 18-45, heavy device users with a creative spirit.
TONE AND EXECUTION:
Fun and creative but not unattainable for the less creative minds. Must be easy to upload files and create video